The Challenge of Existing Hotels in the 2.0 Era: Upgrading to the Core is the True Innovation of Value

According to data from JLL, a total of 114000 hotel rooms will enter the Chinese market in 2023, with 3.782 million rooms currently available in the market; In the next five years, the hotel will add 234000 new rooms, accounting for only 6.2% of the existing rooms. According to the 8-10 year survival cycle of hotels, many old hotels that have opened in the past are facing the stage of either replacement or renovation. Unlike a few years ago when everyone was discussing and observing, the industry has moved from the past discussion and observation to the practical stage, treating stock as the norm and wanting to explore new growth points in the stock market.

In this context, Maidian has noticed that since launching brand restructuring and upgrading three years ago, Wanxin Zhige Hotel, a high-end selected service brand under the Shoulv Hotel Group, which targets the mid to high end stock market, has built a foundation and expanded its leading position. After three years of honing its sword, the overall scale of brand opening and signing has exceeded 100 stores, gradually forming a leading brand advantage in the stock market and exploring a development path that is highly recognized by the market. From the magnificent scenery of Shigatse, Xizang, to the tropical customs of Boao, Hainan Island, and from the bustling city of Shanghai to the commercial hinterland of Beijing, the brand of Wanxin Zhige Hotel is steadily expanding in the stock hotel market with a solid pace.